Industries
The method travels. The constraints do not.
We do not claim deep sector heritage in every category, and we will say so when we do not have it. What we bring is a way of working that transfers, and a habit of learning a category's economics before touching its media plan.
Retail & E-commerce
High-frequency, margin-sensitive, and the category where commerce media is reshaping the plan fastest.
The hard partSponsored search on your own retail partners' sites is partly a defensive tax. Budgeting for it honestly is harder than buying it.
Financial Services
Long consideration, heavy compliance, and a cost per acquisition that only makes sense against lifetime value.
The hard partThe measurement window is longer than the reporting cycle, which pushes teams towards proxies that flatter the wrong channels.
Travel & Hospitality
Volatile demand, deep seasonality, and an auction that moves faster than most planning cycles allow for.
The hard partDemand harvesting looks extraordinarily efficient right up until you test whether it was incremental.
Consumer Goods
Bought in shops you do not own, from data you do not hold, by people you cannot identify.
The hard partThe channel with the cleanest attribution is rarely the channel doing the work. Mix modelling is not optional here.
Technology & SaaS
Self-serve and sales-led motions competing for the same budget and the same attribution credit.
The hard partPipeline is measurable and revenue is lagged, so the optimisation target and the business target quietly diverge.
Healthcare & Wellness
Sensitive categories, restricted targeting, and a regulatory floor that varies by market.
The hard partMost of the standard performance toolkit is either unavailable or unwise. Creative and placement do more of the work.
Automotive & Mobility
Rare, considered, high-value purchases with a dealer or operator layer in the middle.
The hard partThe conversion you can see is a lead. The conversion that matters happens somewhere you have no signal.
Media & Entertainment
Launch-shaped demand, subscription economics, and churn that undoes acquisition quietly.
The hard partAcquisition cost is easy to optimise into a cohort that leaves. Retention has to be in the objective function.
Education
Intake cycles, long decision horizons, and multiple people involved in a single enrolment.
The hard partThe person who clicks is often not the person who decides, which breaks most out-of-the-box attribution.
B2B & Industrial
Small audiences, large deal values, and a buying committee that leaves almost no digital trail.
The hard partWith this few conversions, most A/B tests will never reach significance. Design the measurement around that, not against it.
If your sector is not listed, that is a shortcoming of the list rather than a statement about fit. The first question we ask is always the same: what does a good customer cost you today, and how confident are you in that number?