Work
Client work is confidential, so these are engagement profiles rather than logos: the sector, the question, and what we did about it. Named case studies follow as each client approves one.
Retail & E-commerce
Platform-reported return on ad spend added up to more revenue than the business had booked. Nobody could say which channel was borrowing credit from which.
Geo holdouts on the three largest channels, then a mix model calibrated against those results. Budget moved on the causal estimates, not the dashboards, and the reporting was rebuilt to show both numbers side by side.
Performance Advertising, Measurement
Financial Services
Consented first-party data sat in four systems that disagreed with each other, so every media partner received a different version of the same audience.
A single consent-aware audience layer with server-side delivery to each platform, value tiering on real customer economics, and suppression that finally worked across channels.
Data & Audiences
Travel & Hospitality
Twelve markets, four languages and a creative refresh cycle measured in months while the media bought in seconds.
A generative production pipeline built on an encoded brand rulebook: one master idea, localised cutdowns in every required format, with human sign-off on the standard rather than on every file.
AI Creative Studio
Consumer Goods
Products bought in shops the brand does not own, from data it does not hold, by people it cannot identify. Attribution had nothing useful to say.
Mix modelling as the primary instrument, tested against matched-market experiments each quarter, and an annual allocation set from the model rather than from last year's split.
Media Strategy, Measurement
Technology & SaaS
Six dashboards, six definitions of a qualified lead, and a weekly meeting spent reconciling them instead of deciding anything.
One measurement frame behind every view, automated anomaly detection, and a plain-language weekly briefing that names the three things that changed and leaves out the four hundred that did not.
AI Analytics & Decision Systems
Media & Entertainment
Subscriber acquisition cost looked healthy until you followed the cohorts. The optimisation target was rewarding signups that churned inside a quarter.
Moved the bidding objective from signups to cohorts retained at ninety days, rebuilt the creative testing around that outcome, and accepted a higher headline acquisition cost for a lower real one.
Performance Advertising